Case Study
concept project
2026
process used
user research
persona mapping
service blueprint
user flow
uI design
aI wireframing
prototyping
role
Type
Platform
Tools
AI Assist
origin

problem
The question I wanted to answer: Can the system rescue this moment instead of abandoning it?
research
Sneha
Passenger
Age
25
Location
Mumbai
Context
Traveling on the Konkan Kanya Express from Mumbai to Madgaon for a
much-needed break.
Tech Level
Power user. Uses 5+ apps simultaneously to track her journey (Google Maps, NTES, Swiggy, IRCTC).
Her emotional arc
Calm → Worried → Stressed → Overwhelmed → Confused → Angry → Resigned
Her core frustration:
"The app just closed the window. Like nothing happened. Like I don't still need to eat."
Rajesh
Delivery Partner
Age
29
Location
Madgaon
Context
Has been a Swiggy partner for 2 years. Knows the station layout well but hates Food on Train orders because they're "high risk, low reward" when delays happen.
Tech Level
Power user. Uses 5+ apps simultaneously to track her journey (Google Maps, NTES, Swiggy, IRCTC).
His core frustration:
"Train late ho rha h toh ye Swiggy wale window extent nhi kr sakte the kya."
Three consistent pain points across both users:
Neither user could do anything meaningful when the delay hit. The app offered no agency.
Too much coordination responsibility
Sneha was manually calling customer care, giving ticket details, explaining coach numbers. The system was pushing its own job onto the user.
Uncertainty about delivery success
The opportunity was clear: design a system that handles the coordination automatically, so neither user has to.
the system

the solution
Station Relay.
Proactive Partner Matching (Before You Even Ask)
The system silently checks for available partners before showing the Relay option. If no partner is found, the feature doesn't appear — no false hope, no dead ends.
One Match, Not a List
No rider selection list. The system picks the best available partner and gives one clear instruction: "Meet Arjun at Platform 4, Near Coach S6."
Live Handoff Tracking
Once a relay is triggered, both the original partner and the new partner see a shared live view — exact platform, coach number, and a countdown to train arrival. Neither partner is guessing where the other is or whether they'll make it in time.
key screens
screen 1
the trigger

screen 2
screen 3
Relay Confirmed
"Secure Relay Successfully Assigned." New partner's details and meeting coordinates stay visible.
option 1

option 2

edge cases
Good design is what happens at the edges.
No Partner Available
Feature stays hidden. Standard tracking continues — nothing that can't deliver gets surfaced.
Platform internet drops during handoff
the verification
The Verification Flow
The Dynamic QR Match (The Handshake)
Automated Liability & Payout Flip
what i’d measure
Relay completion rate
% triggered → fulfilled
Partner earnings per hour during delays
₹ / hr
COD → digital conversion rate
% conversion
process
ChatGPT — Strategy & Stress-Testing:
Relay trigger conditions, partner matching logic, liability transfer, payment edge cases.
Gemini — Screen Critique:
Visual hierarchy, button prominence, the "Anti-Decision Fatigue" principle.
Claude — Case Study Narrative:
Structuring research and screens into a coherent written story.
reflection


